Cruelty free beauty is something I thought would have always been the norm. The beauty industry is worth billions so it’s really sad that over the years , animals have had to suffer for this.
So far, many brands such as Revolution Beauty and NYX all have ensured products are cruelty free and are committed to this. However research tells that in some major corporations such as Estée Lauder, Maybelline, NARS and Bobbi Brown, do not follow this ethical route.
Many beauty giants have an arm of their corporation and sell cruelty free as a separate entity, for example Benefit Isn’t cruelty free but owns Too Faced which is.
Some of these brands have products made in China, where it is legal for products to be tested on animals so the onus is on China laws rather than the company.
Slowly the beauty industry is changing and it is amazing to see California has made this huge change.
On Jan 1 2020 the California Cruelty-Free act came into place, banning the sales of all Non- cruelty free products in stores.
1249, also known as the California Cruelty-Free Cosmetics Act, states that it is “unlawful for a manufacturer to import for profit, sell, or offer for sale in the state of California, any cosmetic, if the cosmetic was developed or manufactured using an animal test that was conducted or contracted by the manufacturer....’
A number of countries have already banned the practice, including the European Union in 2013, this initiative marks the first U.S. state to do so. Signed by former Gov. Jerry Brown in 2018, the legislation was authored by Sen. Cathleen Galgiani and endorsed by more than 6,500 individuals, as well as 150 cosmetic companies.It seems like a small number in comparison to the number of brands out there, not to mention the subsidiaries of major companies. However it’s a great step and we hope many will follow and it’s the norm.
Here at Makeup sos we are committed to cruelty free as we feel it’s unnecessary for animals to be abused for beauty. there are many ways for companies to make this change, it’s just wether or not they want to.
If you’re committed to this cause, head on over to the PETA Website which breaks down all products that are cruelty free.