Huda Beauty was named as the sponsor for NASCAR’s first Arab-American female driver, Toni Breidinger for her track debut at General Tire 200 at Telladega Speedway in April.
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The National Association for Stock Car Auto Racing, LLC is an American auto racing sanctioning and operating company that is best known for stock car racing. The privately owned company was founded by Bill France Sr. in 1948, and his son, Jim France, has been the CEO since August 6, 2018.
“Excited to announced my partnership with @hudabeaty,” Breidinger posted on her Instagram account. Following the race, she branded her performance on the day as ‘solid’, revealing that she finished 12th.
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In honor of Arab Heritage Month, Breidinger chose to showcase Arab-owned brands and drove the Huda Beauty 02 Chevrolet SS for Young’s Motorsports.
“Naturally, we are all in awe of Toni’s accomplishments,” Huda Beauty posted on its blog. “We love that she is celebrating her Lebanese roots and shining a light on the importance of cultural representation and women’s empowerment. We are so proud to support her on this incredible journey as she breaks barriers and paves the way for other young women to feel more confident exploring new turf.”
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