In some exciting and forward thinking, Maybelline New York have announced Storm Reid as its new Global Spokesperson. Storm Reid is an African American actress, her early film roles include appearing in the period drama film 12 Years a Slave and the superhero film Sleight. She had her breakthrough with the fantasy film A Wrinkle in Time, for which she received Teen Choice Award and NAACP Image Award nominations. So to say she is successful is an understatement!
The Ins and Outs
The Actress and Producer joins stars such as Gigi Hadid in her new role and will be part of the brand’s ‘Brave Together’ initiative, which supports improving the well being of those that suffer from anxiety and depression, this amazing cause also works towards, Maybelline’s ongoing diversity work.
Storm Reid will also act as the face of the ‘Fit Me’ franchise this summer.
Reid is known for her advocacy work through her initiative ‘Bamazing,’ with the Actress looking to ‘drive greater change on the causes that matter most to the brand’s consumer.’
Trisha Ayyagari, Global Brand President, Maybelline New York Worldwide, said, “Storm is a standout voice and changemaker. She is a deeply talented actress, a courageous champion of equality and has energy that lights up any room. I’ve always admired Storm and knew she would be a great addition to the Maybelline brand.”
To have an innovative woman, like storm being the face and voice of a large brand is a great move, makeup is often bought by what is seen on models and if it can’t be visualised it becomes unlikely to be bought. Women of all colours and ages deserve to feel like they can buy makeup and wear whatever makes them feel comfortable. Society needs to be reflected in the diversity of models we all deserve to be represented.
Storm Reid said on her official instagram @stormreid : ‘....This face will be seen globally in 120 countries. Do you know how impactful that is? For little girls worldwide to be able to see a young woman of colour represent them. Because if you don’t see yourself, how can you feel like you can succeed?’
Positive images of women, of colour, is what the beauty industry needs more of and we are happy to see the changes being made.