The Degree Deodrant


Adaptive design studio “Sour” and creative Wunderman Thomson have developed an accessible deodorant packaging for Unilever to make the product, easier to use for people with limited mobility or visual impairments. 

This adapted design called “Degree” aka Sure, shield or Rexona in different regions. This is the “world’s first” in its design and we are well, shocked to even think that it is, because it’s such an essential item for everyone regardless of abilities. 

Led by designer Christina Mallon who has limited arm mobility herself she says the following; 

"As a disabled person, I've experienced first-hand the challenges of living in a world of conventional design where most products and services are not designed with the disabled community in mind," said Mallon.

"Being unable to access a basic utility like deodorant – something most people take for granted – has a huge impact on your ability to move and therefore your quality of life in general." 

The design not only looks amazing it does amazing things, ergonomically designed to be able to provide more coverage in one swoop. The magnetic cap is also a very clever design, with a hook which equally helps this design become an essentially easy design to use. 

Reading stories like this, the thought and innovation behind such design you quickly realise how horribly excluding the world can be. Such a simple yet effective design like this can change someone’s life. Help share this blog so more are aware of this incredible item.